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Ignite
Special Edition: 'In the news'
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Dear Client
Welcome to a special edition of IGNITE.
You may have noticed Cognosis popping up a lot in the business press recently. In the last month our work's featured in four major publications - the Financial Times, Director magazine, Edge magazine and Management Today. The flurry of interest focuses on our EDGE research and our work on Emotionally Intelligent Strategy. It seems we're now credited with creating a 'new management idea'!
We hope you find time to read the articles. As ever, we're happy to meet with you to explore their implications for your business.
Best wishes,
Richard Brown, Managing Partner
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Four great articles about Emotionally Intelligent Strategy:
"Feel the Strategy"
Management Today, November 2008
- "Cognosis has done something rare and valuable: it has had an original thought."
- "I don't want to get all over-emotional about this. But if you don't start devising more emotionally intelligent strategy, it could all end in tears"
FULL ARTICLE >>
"Talking Tactics"
EDGE Magazine, November 2008
- "The strength of the Cognosis research is that it demonstrates statistically that a workforce that is emotionally engaged with a strategy will make it work, whereas a detached or hostile workforce can scupper even the best laid plans."
FULL ARTICLE >>
"Leadership & Strategy"
Director Magazine, November 2008
- "It is often seen as the secret of long-term success and one of the hallmarks of leadership. It unites people, develops opportunities and, crucially in these difficult times, ensures survival. But what exactly is strategy?..."
FULL ARTICLE >>
"Rise to the challenge with a little straight talking" Financial Times, October 2008
- "Early [EDGE] findings point to the vital role of successfully managed conflict in the development of effective corporate strategy."
FULL ARTICLE >>
For more articles visit Cognosis' Press Archive>> |
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Why all the interest in EDGE?
Emotionally Intelligent Strategy has struck a chord with business leaders because, in a nutshell, they feel increasingly frustrated with 'strategy'.
They're tired of strategies that don't deliver and strategy-making that doesn't trigger fast, energised action. They want strategies their people believe in and want to make happen - and they want them now.
Why now?
Well, the need for strategies that deliver real results has never been greater - and recession is upping the ante. Smart leaders are fitness-checking their strategies and looking for new ways to drive them into sharper execution. They need approaches that engage hearts as well as minds. Cognosis is world class at this. If you're planning a strategy review, we should be talking!
Contact Us >>
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What's Next?
EDGE research demonstrates beyond doubt that great strategy flows from super-engaging processes - startegy-making that triggers exceptional buy-in. Higher buy-in drives sharper execution, boosts confidence and transforms managers' performance expectations. We've done the 'clever maths' and can show you the equations!
But there's more...
Initial 'Hard EDGE' analysis shows a powerful correlation between Emotionally Intelligent Strategy and hard outcome measures like EPS performance and sales/revenue growth. It's a fact: the quality of your business' strategy process directly effects your financial results.
To learn more about EDGE contact Lindsay >> |
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