 |
Ignite
News and views for Cognosis clients |
 |
Dear Client
Welcome to Ignite, Cognosis’ regular e-newsletter. Ignite will feature news & views from Cognosis about clients, EDGE research, upcoming events and press coverage. This first e-newsletter focuses on the topic on everybody’s mind: the state of the economy.
We hope you’ll enjoy Ignite. In fact we hope you’ll want to contribute to it in due course. So give us some feedback on this edition and true to our client-centred credo we'll shape Ignite to your needs.
Richard Brown, Managing Partner
|
|
EDGE
Winning Strategy in a Downturn
Right now, with the threat of recession in the UK and beyond, if you’re not thinking hard about your strategy, you’re hardly thinking at all.
More >>
Client Case Study
A global spirits company needed to approach strategy development differently.
Developing an International Strategy
The International Division of a Global Spirits Company was given a stretch target by its parent that required them to approach strategy development differently and challenge the status quo. They also needed to build and drive leadership teamwork.
Working with the Leadership Team, Cognosis created a vision and goal they believed in, made explicit the assumptions/challenges, gained buy-in to the strategy development programme, and delivered growth-driving results.
More >>
Recent Press Coverage
- Stefan Stern of the Financial Times said "The EDGE research is a big, brave move, ahead of its time..."
- Management Today credited Cognosis as the pioneers of Emotionally Intelligent Strategy in June’s Masterclass topic saying “Bingo – Emotionally Intelligent Strategy is born! ...”
- HR Director featured Cognosis on its Summer Edition cover and included EDGE research in, “Strategy with X-Appeal”...
More>>
Cognosis News
Three great new additions to the team...
- Andrew Cowley, Manager
After two periods as an Associate with Cognosis, Andrew rejoins the team as a Manager.
- Adrian Economakis, Senior Consultant
Adrian joins from Accenture where he’s gained 3-years’ consulting experience in their Customer Services and Demand Management unit.
- Andrea Shuo AN, Consultant/Analyst
Following completion of her period as an intern with Cognosis, Andrea is now joining the Firm as a full-time team member.
Welcome to the new team members!
|
|
Upcoming Events
- Sept EDGE Breakfast Briefing, 25th Sept, 8:00-10:00 AM
“Downturn Strategies Need Emotional EDGE”
Guest Speaker: Drew Munro, General Manager, Beam Global UK & Ireland
- Oct EDGE Breakfast Briefing, 21st Oct, 8:00-10:00 AM
“Strategy Must Move with the Times”
Guest Speaker: Andy Newall, HR Director, United Biscuits
More >>
Register today FREE for any Event and see how Cognosis can help you achieve your business goals.
Click here to Register |
| |
Cognosis Views
This section of the newslter features Cognosis' views & observations on developments in the business press, insights on industry trends, etc.
___________________________
Product features are becoming more important for brands...again
"Brands are increasingly moving away from emotional and aspirational benefits in their communication."
"This reflects consumers making more choices based on the product not the brand, and means that companies must work harder to bolster the quality credentials and authenticity of their brands."
Mark Adams, Director, Cognosis
Contact Mark
___________________________
Feedback
Send your views on Ignite and ideas for future topics to Lindsay, Marketing Comm Executive, Cognosis
Contact Lindsay |
|