Ignite

News and views for Cognosis clients

Dear Una

Happy New Year and welcome to Ignite, Cognosis' client newsletter.

Ever wonder how the pressures of the current economic environment are effecting your employees? The Psychology of Change Model illustrates the stages people go through as they deal with change and uncertainty. Check it out!

In this issue we've also included output from the Strategy Temperatue Check used in client workshops to gauge peoples' movement towards clarity, consensus, & commitment. Read through the new press pieces and be sure to register for an upcoming event.

Richard Brown, Managing Partner

Issue

21 / 1 / 2009

Psychology of Recession

To successfully manage change, managers must first understand the process individuals go through while experiencing it.

The Psychology of Change Model describes the change process as a four-room apartment. Individuals inhabit/pass through each 'room' at some point in the change process with each room representing a particular stage of the cycle and the associated psychological implications.

At a recent Breakfast Briefing, Cognosis profiled individual clients and their organisations to determine where they were currnetly positioned in the change process.

More>>

Client Case Study

Strategy Temperature Check reveals effectiveness of Cognosis workshops

During 8 recent client workshops, Cognosis used Litmus testing to gather data from clients to gauge their level of engagement before, during, and after participating in a workshop with the market leadership team and Cognosis representatives.

More>>

Recent Press Coverage

"Exploring the banks psyche proves revealing"

Financial Times, December 2008
Full article>>

"Drink retailers bear brunt"

Marketing Magazine, December 2008
Full article>>

"Broad skillset to match high fees"

Financial Times, November 2008
Full article>>

Cognosis News

A new addition to the team

Cognosis welcomed Joe Yasin to the team in January 2009 as Technical Director. Joe's responsibilities will utilize his quantitative modelling expertise on client projects & EDGE analysis.

Joe founded a research and analysis-based customer consultancy and has over 20 years experience working for companies such as Ogilvy & Mather, Interpublic, & Bates UK. Quantitative multi-variate modelling is his specialism with experience across a variety of product fields from butter & baby food to luxury cars & international spirits and beers.

Upcoming Events & Conferences

February Breakfast Briefing,
12 February, 8.00-10.30
March Breakfast Briefing,
5 March, 8.00-10.30
Henley Business School Partnership Day,
27th March

To register, email Lindsay

More event information>>

Cognosis Views

Understanding Marketing Investment Effectiveness

In the current economic environment it goes without saying that marketing budgets will continue to come under intense scrutiny.

Unfortunately, when faced with this challenge, many companies give up and purely evaluate effectiveneses within different silos; and that's a huge missed opportunity.

The smartest companies approach marketing effectiveness not just as a quantitative measure of success, but as an opportunity to change the behaviour of the organisation:treating the marketing budget as an investment not a cost code; creating a culture of continuous improvement; and impacting both the planning & implementation cycle.

Contact John Hosking for more information on how we are helping clients deliver a step-change in the marketing effectiveness.